4732 - 20170212 - BELGIË - HASSELT - Label it. Trademarks in Fashion - 01.10.2016-12.02.2017


From 1 October 2016 until 12 February 2017, Fashion Museum Hasselt will be presenting ‘Label it. Trademarks in Fashion’, as part of Stadstriënnale Hasselt/Genk, a multidisciplinary art festival combining art, design, and fashion. Using three sections and specific case studies, this exhibition explores identity, the system of trademarks, and the copy and counterfeit fashion industry. Instead of limiting itself to a simplistic narrative of real versus fake, this exhibition presents an insightful exploration of trademarks as a legal and social construct. What makes a brand? What goes into constructing a fashion house’s identity? ‘Label it.’ tries to answer these questions using masterpieces from designers’ own collections, as well as collections from Belgian and international museums and fashion houses.

‘Label it. Trademarks in Fashion’ brings together extraordinary works by designers and fashion houses, including Alexander McQueen, Olivier Theyskens, Christian Dior, Louis Vuitton, Fendi, Dries Van Noten, Maison Margiela, Balenciaga, Vetements, Chanel, Moschino, Christian Wijnants, Missoni, Ann Salens, and many more.

Curator: Eve Demoen
Curator Artistic reflection course: Pieter Jan Valgaeren
Scenography: Base Design
Coordinator/ Director: Kenneth Ramaekers
Production: Ann Daemen
Graphic design: Base Design

Modemuseum Hasselt - Label it. Trademarks in Fashion - 01.10.2016-12.02.2017